Most luxury goods makers pride themselves on their exclusivity and seemingly perpetual prestigious image. So I find it interesting to observe how dire circumstances bring about inevitable change.

This article on Burberry's current strategy to adapt to diminishing sales is interesting. As opposed to other luxury brands, they aren't merely setting up an online shopping option, but they've even started their own social networking site. A vast Burberry-only billboard maybe?

The article is informative, especially to those unfamiliar with how luxury-item sellers run their businesses--who they view as their consumer base, the role their status as high-end product suppliers plays, and how tactics they employ affect their image. I would've liked it if the author included more on how other luxury-item providers were faring, and maybe a general comparison.